Digital Portfolio
Summary
01
Digital Design
02
Print Production
03
Photography & Art Direction
04
Event Design
05
About Me
Digital
Design
During my time at Ethica Wines I designed and created landing pages for specific wine SKU’s. Ensuring each page highlighted the unique attributes and appeal of the individual wines. Alongside this, I designed banner ads to be displayed across a large digital media company’s platforms, focusing on eye-catching designs and clear call-to-actions to maximize click-through rates. The importance of these projects was to emphasize the characteristics that set these wines apart and appeal to a broad audience of wine lovers.
Print
Production
I’ve had the privilege of contributing to numerous magazine ads for esteemed publications such as Wine Enthusiast, Wine Spectator, and Food and Wine Magazine among others. My process begins with immersing myself in the essence of the wine brand I’m tasked with representing. From there, I embark on a creative journey, conceptualizing designs that capture the unique personality and allure of each label. Integral to my approach is the orchestration of photoshoots tailored to bring these designs to life, ensuring every visual element harmonizes seamlessly with the brand’s identity. Armed with Adobe’s suite of tools, I meticulously craft each composition, blending typography, imagery, and color to evoke the desired emotional response. Finally I carefully prepare the designs to meet the rigourage standards of print production, delivering polished, print-ready formats.
Photography &
Art Direction
Spearheading numerous wine photoshoot projects, I aimed at spotlighting distinct brands across various platforms like magazines, social media, and digital advertisements. My responsibilities included crafting unique concepts tailored to each brand, scouting ideal locations across Miami and liaising with local restaurants to coordinate photoshoots. From capturing captivating imagery to fine-tuning the post editing process, I was the driving force behind translating brand narratives into visual content.
Event
Design
In my role, I have spearheaded numerous wine photoshoot projects aimed at spotlighting distinct brands across various platforms like magazines, social media, and digital advertisements. My responsibilities included crafting unique concepts tailored to each brand, scouting ideal locations across Miami and liaising with local restaurants to coordinate photoshoots. From capturing captivating imagery to fine-tuning the post editing process, I was the driving force behind translating brand narratives into visual content.
About
Me
I am a passionate designer with a keen eye for detail and a penchant for creativity. My journey began in the world of wine, where I discovered my love for design and the art of storytelling. My work is a reflection of my passion for creating visually compelling narratives that resonate with audiences. I am constantly inspired by the world around me, drawing on my experiences to craft designs that evoke emotion and captivate viewers. My goal is to continue pushing the boundaries of design, exploring new mediums and techniques to bring fresh perspectives to my work.